Gone are the days where LinkedIn was the social network exclusively for corporate professionals to showcase their skills. It’s quickly becoming the place where businesses – big and small, share content, connect with key decision makers and grow their network. Actually, LinkedIn has had an article publishing feature for quite some time. But the various ways content can be ... Keep Reading »
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3 Actions That Keep You From Achieving Your Goals
It’s easy to believe that in order to make more money you need to get more clients. More clients can definitely increase your revenue but that doesn’t always translate to profit especially if you’re spending money at a rate faster than it’s coming in. And on the other hand, if you’re not charging for your services then adding more clients will not boost the bottom line. ... Keep Reading »
21 Things Every Small Business Owner Should Have
What does it take to be a successful small business owner? What does it take to be a profitable small business owner? I asked my Facebook group and Instagram followers to complete the following sentence: Every small business owner should have _______. ... Keep Reading »
How To Create A Marketing Plan That Gets Results
What exactly is marketing and why should small business owners care? I’m glad you asked. Marketing is the process by which you consistently present a solution to your ideal client’s biggest problem. Or, it’s the process by which you consistently present an experience or reality that your ideal client desires. That’s what marketing is. And it works if you have a clearly ... Keep Reading »
Marketing Strategies That Make Money
Many people start businesses because they believe that making money on their own as an entrepreneur will bring them more time, more freedom and more money. Many stick with it because they understand that being successful takes a lot of dedication, focus and consistency. ... Keep Reading »