This past weekend I attended the Sought After Speaker Summit, an amazing event hosted by my friend Caterina Rando. During the event we were asked to take one of our 2013 goals and create a compelling vision that was tied to our “why”. It’s important to know why you’re in business because this will keep you going when you face challenges and issues. So, as I listened to Caterina explain this exercise I realized that when writing your vision “showing” that you’re excited is much stronger than “saying” you’re excited. Here’s what I mean by “showing” versus “saying” you’re excited.
Saying: She is so excited!
Showing: She is smiling and jumping with joy!
In the second statement you can see and feel that she is excited. That’s the power of showing an emotion versus simply stating it.
As I wrote my vision, the emotion was so strong tears began to fill my eyes. My mother is my why and I could literally feel her embrace, see her smile and her hear voice as we celebrated me reaching my goal. I’ve written vision statements before but the difference in this exercise was in showing the emotion versus saying it. Your why may be your kids, your spouse or even a philanthropic cause that you’re passionate about. But if you’re not sure about your why, consider the following questions:
Whose life do you desire to impact or improve as a result of being in business?
What are you passionate about?
When you discover your why it will change how you think about your goals. Below are 3 key elements that will energize your goals and give them life.
Goal – What do you desire to accomplish?
Vision – What will you do when you reach this goal? How will you celebrate?
Your “Why” – Why do you want to achieve this goal?
In those moments when you wonder how you’re going to achieve your goals, remember your why. It will pull you forward when things get tough and lead you to that place called success.