You put it out there. Now it’s time to sit back and wait for the payment notifications to flood your inbox. Yesssssss, this is it – the moment of glory. Your bank account is about to be on fire!
Wait a minute…nothing’s happening. You check the webpage to make sure it’s working. You check the payment link to make sure it’s working. And, you check your email to make sure it’s not down.
That’s weird. No one has taken action.
What’s going on?
As entrepreneurs, it’s easy to get super excited and believe that your ideal clients are going to flock to hit the buy now button. I mean, why wouldn’t they when your product or service is exactly what they need. Right?
Your product or service may be the very solution that your ideal client is looking for but a “one and done” strategy isn’t going to cut it. That means you send one email, post one message on social media, do one livestream or make one call with the expectation that one action will be enough to hit your goals.
Unfortunately, that won’t work.
What if they didn’t see the email? What if your ideal client isn’t on that social media platform? Did you create a sense of urgency to inspire them to buy now?
The most profitable business owners know you need to market consistently when it comes to increasing your cash flow and profits. In addition, you should have multiple touch points built into your launch plan in order to generate sales and hit your launch goals. For example, you may need to send 5 – 7 emails or more along with social media promo in order to achieve the results you desire. Besides, you may want to consider other marketing strategies such as chatbots and text messaging to support your marketing efforts.
If you’re ready to accelerate your revenue and grow your business, then book a complimentary Make More Profit strategy session HERE so we can look at the next and best strategies to keep your profits in the black.