In case you missed, What Small Business Owners Can Learn From Cardi B – Part I, I’m not a Cardi B or reality TV expert but I do believe there’s a few more lessons entrepreneurs and small business owners can learn from her. Now, whether you’re a fan or not, Cardi B continues to make money moves and she is still topping charts in the music industry.
If you’re wondering who she is, you can check out my first post here for a short, short version or Google her for a full bio and history lesson. (smiling)
Before I get into what we as small business owners can learn from Cardi B, let me recap the first two money moves from Part I.
- Money is attracted to action – Cardi B didn’t just dream about the life she wanted, she did something about it. It didn’t matter that there were already other female rappers in the market. How many times have you thought or said, “someone else is already doing this”. That didn’t matter to Cardi B, she took massive action.
- Motivated by the past – Cardi didn’t allow her past to keep her from pursuing her dreams and creating record-breaking success. Growing up poor, the abusive relationship and drugs didn’t stop her. Cardi B was more afraid of staying the same than she was of living her dreams.
Now, let’s take a look at what else business owners can learn from Cardi B.
- The power of collaboration – One thing many small business owners desire is more exposure and ways to grow their brand. Well, Cardi B is using a very powerful business strategy to reach more people and make more money. She’s collaborating with other brands and artists, like Bruno Mars and Steve Madden.
How does this benefit her? For one, she gets introduced to a group of people that may not know about her, thereby increasing her brand awareness and generating more income. Plus, these two collaborations aren’t with other rappers. She added a little diversification to her revenue streams and brand.
When it comes to making more money, collaborating is definitely a great way to sell to more people, increase your brand awareness and grow your bank account. I’ll be sharing more ways small business owners and entrepreneurs can increase, accelerate and maximize their profits during my FREE 5-day Make It Rain challenge. Get the exact strategies and action steps you need to attract more paying clients, achieve your goals and grow your business.
“The challenge is packed with valuable tips! I implemented one of your strategies after Monday’s call. I created a new offering in less than 10 minutes, sent an email to 20 past clients and 7 of them paid for it! I did this in less than 20 minutes. You are the best!” ~ Quanyatta Benson
Are you ready to make it rain? Join the challenge here to get started!