One of the busiest and most lucrative times of the year for many business owners is the holiday season. I emphasize many business owners because some business owners believe that no one will buy their products and/or services during that time of year.
What?!? Are you kidding me?
Honestly, there’s more than enough opportunities to generate sales than to think that no one will buy because it’s a holiday.
Let’s explore this belief before we get into the ways you can boost your sales, not just during the holiday season but throughout the year. When I hear business owners placing limits on their sales potential, I immediately think the business owner is leaving money on the table not to mention sabotaging their own success. That belief gives business owners an out for not hitting their goals. And no one will question you (I will!) about not hitting your income goals because you told them, “no one buys during this time of year.”
If you believe that then yes, you’re right. But, there’s a lot of money being spent every day…. so, who’s getting your piece of the money pie if you’re not?
I know the answer to that question. Your competitors!
Well, just in case you don’t want to leave any money on the table, let me share 3 ways you can boost your sales and bottom line all year long.
- Offer buy now or fast action incentives. For example, free shipping on orders over a certain amount or for all orders. You could also offer a bonus gift with each purchase or do a contest. Those that purchase during a certain time period would be entered into the drawing.
- Bundle your products / services. When you bundle products and services, you’re increasing the value to the client and increasing your income. It’s a win, win for everyone! If you’re not sure what to bundle, look at your most popular and profitable products / services.
- Charge more. If you’re planning to increase your fees you could offer potential clients a way to lock in the rate before your price increase takes effect. This strategy is a win, win too. Because it will generate income for you and it’s a savings for the client. (Need help with your pricing? Click here to schedule a complimentary session so you can charge with confidence)
Now, if your business is truly seasonal, like lawn care for example, think about other services you could add during the slower season. Get creative.
Want help identifying a clear strategy to increase your sales and accelerate your profits? Click here to schedule a complimentary Make More Profit session.