The holiday season is one of the busiest and most lucrative times of the year for many business owners. I emphasize many business owners because some business owners believe that no one will buy their products and/or services during this time of year.
What?!? Are you kidding me?
Let’s explore this belief before we get into the ways you can boost your holiday sales. When I hear this statement, I immediately think the business owner is leaving money on the table not to mention sabotaging their own success. That belief gives business owners an out for not hitting their goals. And no one will question you (I will!) about not hitting your income goals because you told them, “no one buys during this time of year.”
If you believe that then yes, you’re right. But, there’s a lot of money being spent during the holiday season…. so, who’s getting your piece of the money pie if you’re not?
I know the answer to that question. Your competitors!
Well, just in case you don’t want to leave any money on the table, let me share 3 ways you can boost your sales and bottom line during holiday season.
- Offer buy now or fast action incentives. For example, free shipping on orders over a certain amount or for all orders. You could also offer a bonus gift with each purchase or do a holiday giveaway. Those that purchases during a certain time period would be entered into the drawing.
- Bundle your products / services. When you bundle products and services, you’re increasing the value to the client and increasing your income. It’s a win, win for everyone! If you’re not sure what to bundle, look at your most popular and profitable products / services.
- Charge more. If you’re planning to increase your fees in the new year then offer a way for potential clients to lock in the rate this year even if they don’t want to take advantage of the service until next year. Again, it’s a win, win! This strategy will generate income for you and it’s a savings for the client.
Now, if your business is truly seasonal, like lawn care for example, what service could you add during the holiday season? One idea might be to sell Christmas trees or offer holiday lights as a service. I can’t take credit for that idea… it’s what I saw my dad do every holiday season and it was a huge success.