
I am a Pinterest Badass (some say marketing expert but tomato tomato!) as well as an Instagram Queen and the CEO of The Phresh Assistant – A Pinterest & Instagram Marketing business. I’m a Miami native who currently resides in Atlanta who loves to be near water & nature to recharge. I’m all about giving out high energy, good laughs and sunshine vibes and when I’m not doing that, you can find me sipping my favorite drink of the day and watching my latest Netflix binge.
Tell us about The Phresh Assistant.
The Phresh Assistant is a soon to be an agency that helps established and badass online coaches and content creators (course creators, podcasters, bloggers & the like!) jumpstart their Pinterest & IG marketing strategies to crush their business goals through ‘VIB’ Experiences. The ‘B’ is for badass :). The Phresh Assistant offers 6 signature services for those ready to thrive even more in their business while still being able to focus on their zone of genius.
Why did you start your business?
I started my business for a number of reasons. I’m an avid traveler but I like to explore places for extended periods so I wanted to have a career that allowed me to work from anywhere. I also realized that corporate America 9 to 5 “being told what to do” jobs just weren’t for me anymore. I needed and wanted to create my own lane.
What do you love most about being an entrepreneur?
Everything is on my terms. I decide who I want to work with. I decide my rates. I decide what type of work I want to do (for the most part ?) and I get to have a say! I get to build a business that is empowering and helps others crush their goals and it feels great!
What has been the most challenging aspect of being an entrepreneur?
It’s a lot harder than I thought. It’s a lot more work at times especially as a solopreneur growing into an agency. The most challenging part I think though has been truly figuring out what brings me the most joy and fulfills my goals to live my why.
Share some of your success and highlights since starting your business.
The growth I’ve been able to have within 1 year of being in business is one of my greatest successes. I’ve been fortunate to have such amazing long term clients from the beginning who continue to grow with me as I grow and support me. It was scary to niche down and become an expert in these two fields but it has been the best decision for me! Another highlight is hearing from my clients how I’ve helped them grow their business and reach their goals even sooner by giving them back their time. It’s very humbling to know that I’m an integral part within their businesses and helping them reach and surpass their goals.
What would you tell another woman that is considering starting a business?
Do not second guess investing in your business with the RIGHT coach(es). Straight from the beginning I invested in a course that helped me tremendously as a general VA. Then this year I’ve invested in two business coaches. One more general and one more niche / industry specific and it has truly helped me soar much faster than I think I could’ve on my own. Also just start!! Go for it!
How can we contact you?
Website: preshrodgers.com/ assistant
Pinterest: pinterest.com/ preshrodgers
Email: preshrodgers@gmail.com
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