In last week’s blog post, I shared 5 key revenue generating activities that can dramatically increase your income that is, if you’re asking for the money. For many business owners, selling and asking for the money are things they avoid doing. Even though they desire to make more money, they’d prefer that a potential client just give them money without having to ask for it. That definitely sounds good but it’s unrealistic.
You’ve probably heard the saying, “a closed mouth doesn’t get fed”. But I believe “a closed mouth doesn’t get paid so you must ask for the money, honey”! Now, since you’re in business to make money, below are four things you need to know when it comes to asking for the money:
- What are the top challenges your ideal client is facing? What problems do they want to solve right now?
- What are the benefits of your products and/or services? How will their life or business be transformed?
- What results have your clients experienced? What have been their biggest wins and successes as a result of working with you?
- What are the possible objections that a potential client might have?
The answers to these questions will increase your confidence when it comes to asking for the money and of course, your bank account will increase too.
But don’t allow the stories you hear from a potential client become the excuse for not asking for the money. The assumptions you make about a potential client’s ability to afford your services and your very own money beliefs can paralyze you when it comes to asking for the money.