Some new and seasoned small business owners suffer from a little virus called, “perfectanitis”. If you haven’t heard of it, let me explain exactly what it is and how it affects your business. Perfectanitis affects your ability to scale, execute and make money.
For example, you may have a product or service that you want to launch but you get stuck in an endless cycle of edits and revisions. This process sabotages your success, lowers your confidence and not to mention takes you off when it comes to your financial goals.
“Perfectanitis” also affects your willingness to delegate and ask your support team for help. Because you believe if it’s going to be done right, you’re the one that has to do it. This approach will definitely impact your ability to grow your business.
If you’re going to increase your bottom line you must learn to let go of perfection and embrace progress. The desire for a product or service to be perfect is a direct result of looking outside yourself for approval and acknowledgment. When you embrace progress you let go of any thoughts and feelings that you’re product or service is not good enough. I’m sure you started your business to share a product or service that would impact the lives of others, not to hide behind perfection.
The key to moving forward and growing your business is in your ability to let go of “perfectanitis”. There will always be another edit or revision that can be made, but that doesn’t serve your market if you’re hiding behind adding more graphics, changing colors, and re-doing videos.
If you desire to attract more clients and increase your bottom line, then the following strategies will certainly cure your “perfectanitis” and help jumpstart your progress and profits
P – Plan for profit, not perfection
R – Release the fear of rejection and fear of failure
O – Overcome the limiting beliefs of not being good enough
G – Gather feedback on products and services
R – Remove any emotional attachment from the market’s response to your products and services
E – Eliminate self sabotage and dispel habits that hinder your growth and success
S – Stop looking to others for approval, learn to acknowledge yourself
S – Silence the negative self talk with bold, courageous, consistent action
What project have you been working on to get absolutely perfect and yet it’s still not ready? Progress attracts more clients and boosts your bottom line. Perfection will bankrupt you.