It’s a big decision.

One that can overwhelm and stress out any service-based business owners, no matter how long they’ve been in business.

That decision is what to charge.

If you’ve ever wanted to increase your prices but hesitated or didn’t do so because you were afraid you might lose clients and money, this article is for you.

First, let’s talk about why and when it might be time to increase your prices. It’s important to understand that increasing your prices is a part of running a profitable business. It’s not personal. It’s business.

Now you might be thinking, if you get more clients (or customers), you’ll make more money and won’t need to raise your prices. That’s not entirely true, especially if you’re spending money at a rate faster than it’s coming in.

In other words, you can attract more clients and make less profit.

But you can also work with fewer clients and make more profit.

When you’re faced with the decision whether or not to raise your prices, train your mind to focus on the positive instead of the negative. Instead of thinking you’ll lose clients (and make less money), think about the clients you’ll still be able to serve because your business is highly profitable.

Here’s why you shouldn’t be afraid to raise your prices:

  1. Your ideal client is still going to buy from you.
  2. You’re going to make more money.
  3. Your money mindset and capacity to receive will expand.
  4. Your confidence is going to increase.

Let’s face it, you’re in business to make money so don’t let fear control your prices and hold your business growth and bank account hostage.

It’s time to remove the pricing barriers standing between you and making more revenue and profit. Click here to grab the Pricing Pro mini course and get ready to go from undercharging and overworked to paid and profitable!

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