“Build it and they will come. “
That’s what I like to call fake news!
That statement has blocked the success of way too many small business owners. Assuming that potential clients and customers know about your business can be very costly. Because, if they don’t know about your business, how can they buy from you? And, if no one is buying, how will you generate income?
I hear it all the time from small business owners who don’t want to bug anyone or get on their nerves so they resort to very little marketing. Now, before I share these 5 marketing strategies, let me first define marketing.
Marketing is the process or technique of promoting and selling a product or service. So, if you’re serious about building a profitable business, “build it and they will come”, won’t work.
Business owners with a build it and they will come mindset are waiting for things to happen in their business. They’re waiting for the phone to ring. They’re waiting for someone to buy. Waiting for a potential client or customer to contact you is one of the worst things you can do when it comes to growing your business and generating profits. So, how do you let potential clients and customers know about your business?
Below are 5 ways you can market your business, increase your visibility and grow your profits. It doesn’t matter if you’re a chiropractor with a store front or whether you do everything from your kitchen table, these 5 marketing strategies will get prospects to know about you and what you offer.
- Social Media (and video)
- Speaking (online or offline)
- Networking (but don’t forget to follow-up)
Even if you’re already familiar with these marketing strategies, my question is, are you doing them consistently? Consistency will bring you success and profitability that repeats itself over and over again.