One thing that stops many entrepreneurs from pursing their biggest goals and dreams is fear. I know because I’ve been there. I speak to a lot of business owners that stop short of their profit breakthrough because of fear. They choose not to take consistent action because they fear rejection. But not taking action is what’s keeping them from generating consistent revenue and profit.
But what is fear, really?
Fear is defined as “an unpleasant emotion caused by the belief that someone or something is dangerous, likely to cause pain, or a threat.”
With that in mind, let’s dig a little deeper and explore what really happens when you let fear control your actions.
The sales process can be a big scary experience for some business owners because they don’t want to be told “no”. Well, here’s one thing to keep in mind when people don’t buy your products and services – they aren’t rejecting you. They’re rejecting a better life and business. There’s also the possibility that you didn’t identify the challenge(s) the potential client is facing so that you could present your products and/or services as the “no-brainer” solution.
Now, what about you? What’s really happening when you let fear stop you from taking consistent action?
Below is a list of what happens in your life and business when you let fear keep you from taking action:
- You reject the revenue and profit that would allow you to experience more of the life you desire.
- You reject higher levels of success, freedom and happiness.
- Your bank account is held hostage as a result of your feelings and fears.
Instead of focusing on your fears, focus on “why” you desire to generate a certain level of success and income in your business. Focus on why you started in the first place. Let that drive you to keep taking action.
At the end of the day… a “no” doesn’t mean never.