You put it out there. Now it’s time to sit back and wait for the payment notifications to come through. Yesssssss, this is it – the moment of glory. The money is about to start rolling in.
Hold on. Wait a minute…nothing’s happening. You check the webpage to make sure it’s working. You check the payment link, one more time. And, you check your email to make sure it’s not down.
That’s weird. No one has purchased the product.
What’s going on?
As entrepreneurs, it’s easy to create the next best thing from our long list of great ideas and believe that our ideal clients are going to flock to hit the buy now button. I mean, why wouldn’t they when the product or service is exactly what they need to grow their business or live the life they dream of.
One of the first things to remember as a business owner is that not everyone is your ideal client. Even if you’re selling a product or service that promises to add years to their life, millions to their bank account, remove every unwanted inch of fat, and instantly remove those unwanted wrinkles and dimples from their bodies, not everyone is your ideal client.
So what if you’re crystal clear about who your ideal client is and they’re still not buying? Below are 3 reasons, they haven’t hit the “buy now” button:
- It doesn’t solve their problem – Your ideal client will buy from you if they believe the product or service you offer will solve their problem. If you’re unclear about their problem, ask them.
- They’re confused – The product or service may very well meet their needs but if they’re confused by all of the options they won’t buy. Too many options can overwhelm them and keep them from taking action. It definitely pays to keep it simple.
- Ineffective marketing – Launching a new product or service takes more than a single social media post and mention in your e-zine. You need to create a plan to consistently market the product or service. Assuming that your ideal client saw your e-zine and/or social media post is a surefire way to keep the dollars from rolling in.