Earl Nightingale said, “People with goals succeed because they know where they’re going.” Far too many business owners want to achieve high levels of success and profit yet they don’t engage in one of the most critical keys to success – goal setting.
It’s important to understand that not setting goals is a goal. It’s a goal to remain the same. If goals are a key to achieving high levels of success and profit in business, why is it that so few business owners achieve their goals?
Reason #1 – No Written Plan of Action
Not having a written action plan to support your goals will keep you wondering what to do and how to do it. Sports teams have game plans. And corporations create annual plans. They outline the necessary steps to achieve their goals. They don’t leave their success to chance. Neither should you.
A written action plan is your road map to profits and success. Profits are the result of focused, consistent, intentional action.
Reason #2 – Not Taking Action
A written action plan doesn’t yield results until you take action. If you hit a bump in the road, that’s not a sign to stop. It just means you must find a different path. Many entrepreneurs start their business full of energy, excitement, and determination until they face a challenge, obstacle or big decision. In that moment, they begin to negotiate their success and stop taking action towards living their dreams.
Focused, clear and consistent action yields results, success and profits.
Reason #3 Fear
Fear is one of the biggest obstacles you’ll ever face in your life and business. It can paralyze you and ultimately keeps you from pursuing your goals and living your dreams. Your mind likes the familiar because it knows what to expect and how to respond. However, when you begin to pursue bigger goals, it doesn’t know how to immediately process the change. So as a result, fear will show up.
Fear is a test to determine whether you really want what you say do. We can talk a good game but fear will put our talk to the test.
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