When I was writing my book, Profit Is The New Black: Key Action Steps To Boost Your Bottom Line, on more than one occasion I was told some variation of, “don’t expect your family and friends to buy your book, they’ll expect you to give them a copy”. While I appreciated that feedback, my family and friends weren’t my target audience but I understood where they were coming from. ... Keep Reading »
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What Should I Charge
“What should I charge for my services?” “Are my prices too high?” “Are they too low?” “Should I set my prices to match my competition?” ... Keep Reading »
7 Ways To Attract Paying Clients
Whether you’re just starting your business or you’ve been in business for several years, attracting and retaining clients is key to generating consistent income and keeping your profits in the black. Being able to attract clients requires that you know exactly who you want to work with, their challenges and the solution you provide. Your marketing efforts will be more effective ... Keep Reading »
5 Must Haves To Generate Consistent Cash Flow and Profit
Cash flow. As a small business owner, either you have it or you don’t. It’s not optional if your goal is to stay in business. Knowing and understanding the financial health of your business is key to building and growing a highly profitable business. You don’t have to be a CPA to master your cash flow. It doesn’t matter what phase of business you’re in, start up, growth or ... Keep Reading »
How Entrepreneurs Sabotage Their Own Success
Some new and seasoned small business owners suffer from a little virus called, “perfectanitis”. If you haven’t heard of it, let me explain exactly what it is and how it affects your business. Perfectanitis affects your ability to scale, execute and make money. For example, you may have a product or service that you want to launch but you get stuck in an endless cycle of ... Keep Reading »