After attending two networking events over two days and experiencing the same thing, I knew it was important that I bring light to networking the wrong way. Yes, there’s definitely a wrong way and it’s costing some business owners money!
Event #1: There were close to 100 ladies at this event, great turnout but definitely an eye opening experience for me. After the event was over another business owner and I are sitting down talking about her business when another business owner walked over and slid her card in front of us – one for me and one for the business owner I’m speaking to. I smiled, nodded my head and thought to myself, how rude!
We continued our conversation when it happened again. Another business owner interrupted our conversation to give out her card. I wish I could say it didn’t happen again but it didn’t stop there…a few minutes later, another business owner – same strategy, different business card. I don’t know if this is the networking style they teach in this group but it left me in shock.
Event #2: This was a small business expo with lots of vendors and business owners in attendance. You probably know how this experience goes but let me tell, just in case. I’m standing off to the side, away from the main flow of traffic checking my email when I notice a lady approaching me. She asked, “did I give you my business card?” I smiled and said, “no”. She handed me her card and said, “I’m an accounting firm.” Or maybe she said, “I own an accounting firm.” I think I tuned her out immediately when she didn’t engage and acknowledge me with a simple hello. Again, I was shocked.
Needless to say, I’d had enough of that experience so I left. I hoped in my car and created a brief video about this experience in my Facebook group. (You can check out the video in our group here)
Maybe the business owners I encountered at these events weren’t aware that there was anything wrong with this style of networking.
Here’s my quick tip:
At a minimum, say hello and introduce yourself, who knows what that simple strategy could turn into.
Find out how to use networking to grow your business and accelerate your profits in my book, Profit Is The New Black: Key Action Steps To Boost Your Bottom Line.